Fueling Better Technology As We Move Towards A New Era – A Chat With TokeIn

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There are a number of cool and innovative new apps out there targeting Canadian cannabis consumers but what about acquiring & retaining customers at your marijuana dispensary or storefront location? That’s where a company like Tokein steps in and starts offering a service that is designed specifically with marijuana dispensaries and storefronts in mind.

How​ ​did​ ​TokeIn​ ​come​ ​about?

Across​ ​Canada,​ ​there’s​ ​been​ ​a​ ​boom​ ​of​ ​cannabis​ ​dispensaries​ ​rising​ ​across​ ​the​ ​country.​ ​In saturated​ ​markets,​ ​shops​ ​have​ ​a​ ​hard​ ​time​ ​differentiating​ ​themselves,​ ​and​ ​in​ ​emerging​ ​markets dispensaries​ ​need​ ​to​ ​build​ ​a​ ​strong​ ​and​ ​loyal​ ​consumer​ ​base.​ Both​ ​of​ ​them​ ​have​ ​a​ ​common goal​ ​of​ ​building​ ​a​ ​loyal​ ​customer​ ​base,​ ​and​ ​delivering​ ​value​ ​to​ ​their​ ​customers.​ ​Currently, consumers​ ​have​ ​access​ ​to​ ​tools​ ​for​ ​obtaining​ ​cannabis​ ​or​ ​to​ ​compare​ ​prices,​ ​but​ ​never​ ​had​ ​a good​ ​discovery​ ​tool​ ​for​ ​cannabis​ ​rewards​ ​and​ ​specials.​ This is something​ ​that​ ​is​ ​meant​ ​to​ ​be personalized for a truly unique​ ​consumer experience.

How​ ​did​ ​TokeIn​ ​think​ ​of​ ​coming​ ​up​ ​with​ ​the​ ​app?

In​ ​the​ ​Canadian​ ​market​ ​some​ ​dispensaries​ ​offer​ ​loyalty​ ​programs,​ ​but​ ​the​ ​engagement​ ​for consumers​ ​is​ ​very​ ​low​ ​due​ ​to​ ​accessibility,​ ​and​ ​lack​ ​of​ ​personalization.​ ​The​ ​loyalty​ ​programs offered,​ ​often​ ​fumbles.​ ​Most​ ​shops​ ​lack​ ​the​ ​appropriate​ ​information​ ​on​ ​their​ ​customers​ ​to​ ​make informed​ ​marketing​ ​decisions​ ​and​ ​promotions​ ​to​ ​even​ ​offer​ ​rewards​ ​that​ ​their​ ​customers​ ​want.

This​ ​great​ ​thing​ ​about​ ​cannabis​ ​is​ ​most​ ​customers​ ​are​ ​loyal!​ ​A​ ​tool​ ​like​ ​TokeIn​ ​allows​ ​shops​ ​to understand​ ​their​ ​users​ ​better,​ ​and​ ​incentivize​ ​them​ ​to​ ​visit​ ​their​ ​shops​ ​even​ ​more.​ ​Dispensaries need​ ​a​ ​good​ ​way​ ​to​ ​target​ ​a​ ​group​ ​of​ ​customers​ ​(based​ ​off​ ​their​ ​preferences)​ ​and​ ​send​ ​them​ ​a promotion​ ​that​ ​makes​ ​them​ ​feel​ ​important.​ ​That’s​ ​ultimately​ ​what​ ​TokeIn​ ​realized​ ​what​ ​was missing​ ​-​ ​a​ ​tool​ ​that​ ​helps​ ​build​ ​meaningful​ ​relationships​ ​between​ ​consumers​ ​and​ ​dispensaries.

How​ ​is​ ​your app​ ​different?

While​ ​most​ ​cannabis​ ​software​ ​apps​ ​focus​ ​heavily​ ​on​ ​what​ ​dispensaries​ ​are​ ​nearby,​ ​or information​ ​for​ ​new​ ​brands​ ​and​ ​strains, TokeIn​ ​focuses​ ​on​ ​rewards​ ​and​ ​deals.​ ​Customers​ ​love getting​ ​rewarded​ ​for​ ​being​ ​loyal​ ​to​ ​their​ ​favourite​ ​dispensaries.​ ​Dispensaries​ ​want​ ​to​ ​reward their​ ​customers​ ​also.​ ​And​ ​that’s​ ​exactly​ ​what​ ​TokeIn​ ​focuses​ ​on!​ ​There’s​ ​no​ ​other​ ​rewards​ ​app offered​ ​for​ ​dispensaries​ ​where​ ​customers​ ​can​ ​earn​ ​free​ ​cannabis​ ​for​ ​checking​ ​in,​ ​inviting​ ​friends,​ ​or sharing​ ​on​ ​social​ ​media.

Users​ ​will​ ​be​ ​able​ ​to​ ​download​ ​the​ ​app,​ ​discover​ ​nearby​ ​rewards​ ​and​ ​promotions,​ ​join​ ​different dispensaries,​ ​invite​ ​friends,​ ​share​ ​on​ ​social​ ​media,​ ​and​ ​unlock​ ​coupons​ ​that​ ​they​ ​can​ ​redeem​ ​in store.

For​ ​dispensaries,​ ​TokeIn​ ​offers​ ​analytics​ ​that​ ​no​ ​other​ ​technology​ ​or​ ​marketing​ ​platform​ ​can provide​ ​about​ ​their​ ​customers.​ ​The​ ​analytics​ ​tool​ ​allows​ ​dispensaries​ ​to​ ​target​ ​particular customer​ ​segments​ ​(based​ ​off​ ​preferences)​ ​and​ ​send​ ​personalized​ ​promotions​ ​or​ ​rewards​ ​by sending​ ​SMS​ ​(text)​ ​campaigns.​ ​Think​ ​of​ ​it​ ​as​ ​Google​ ​Analytics​ ​/​ ​Salesforce​ ​hybrid​ ​for​ ​your marijuana​ ​dispensary.

When and where will your app be available?

TokeIn​ ​will​ ​be​ ​available​ ​in​ ​December​ ​2017, on​ ​the​ ​Apple​ ​App​ ​Store​ ​and​ ​Google​ ​Play​ ​Store​ ​for consumers​ ​for​ ​free.​ ​TokeIn​ ​will​ ​be​ ​launching​ ​in​ ​Vancouver​ ​in​ ​December,​ ​and​ ​rolling​ ​out​ ​to​ ​the rest​ ​of​ ​Canada​ ​in​ ​2018.​ ​Currently, TokeIn​ ​is​ ​launching​ ​with​ ​several​ ​licensed​ ​shops​ ​across​ ​the Vancouver​ ​area.​ ​Consumers​ ​can​ ​get​ ​notified​ ​when​ ​the​ ​app​ ​launches​ ​by​ ​signing​ ​up​ ​at www.TokeInApp.com.

TokeIn​ ​will​ ​remain​ ​free​ ​for​ ​dispensaries​ ​until​ ​July​ ​2018,​ ​and​ ​a​ ​free​ ​version​ ​will​ ​always​ ​be available​ ​to​ ​cannabis​ ​dispensaries​ ​afterwards,​ ​with​ ​paid​ ​packages​ ​for​ ​premium​ ​features.​ ​Upon signing​ ​up,​ ​dispensaries​ ​are​ ​listed​ ​on​ ​the​ ​discovery​ ​section​ ​of​ ​the​ ​mobile​ ​app,​ ​and​ ​gain​ ​access to​ ​an​ ​online​ ​portal​ ​(CRM)​ ​for​ ​their​ ​business​ ​that​ ​allows​ ​them​ ​to​ ​gain​ ​customer​ ​insights,​ ​create rewards/promotions,​ ​and​ ​send​ ​personalized​ ​SMS​ ​marketing​ ​campaigns.​ ​The​ ​mobile​ ​app​ ​for consumers​ ​will​ ​always​ ​remain​ ​free.

Currently​ ​TokeIn​ ​is​ ​signing​ ​up​ ​new​ ​dispensaries​ ​for​ ​January​ ​2018.​ ​Dispensaries​ ​can​ ​learn​ ​more or​ ​sign​ ​up​ ​at​ ​​www.TokeInapp.com

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